The Facebook Pixel: An Essential Marketing Tool You Didn’t Know You Needed

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If you’re utilizing Facebook ads, or in the event that you intend to use them in the future, there’s one key device you should implement immediately to get the most out of your social advertisement spending plan: the Facebook Pixel.

The Pixel is important because not only does it allow you to measure your conversions (see what devices your customers convert from), it also allows you to gain more information about your customers and target audience, giving you the capability to get very specific about your targeting, so you don’t waste money.


A Facebook Pixel is a code that you add to the backend of your site. It allows you to track conversions from Facebook advertisements, optimize ads based on data it collects, build audiences for future promotions, and re-market to qualified leads — people who have already made some sort of move on your site. It works by setting and activating cookies to track clients as they connect with your site and your Facebook ads.


Right off the bat, the Pixel enables you to check out how individuals communicate with your site after interacting with your Facebook ad. You can even track clients across their multiple devices so you know, for instance, if they tend to see a mobile version of your ad first but switch to desktop for the point of contact — or, possibly it’s the opposite way. This data can enable you to refine your promotional ads.

Second of all, Pixel data tracking allows you to show focused promotions to individuals who have previously gone to your site. You can get truly granular here — for instance, you can show people an ad for the exact item that they deserted in a shopping cart/wish list on your site. This ability is the reason you need to make a Facebook Pixel now, regardless of whether or not you’re currently using Facebook ads — so you have retargeting capabilities starting off from your very first Facebook advertisement.

Thirdly, you can make carbon-copy audiences. Facebook can utilize its targeting data to enable you to assemble a lookalike group of people who have similar preferences, interests, and demographics to people who currently interact with your site, helping you extend your potential client reach.

On top of all this, you will be running more effective ads in general. Using a Facebook Pixel can make your ads more successful by enhancing the nature of the promotions you run, and by enhancing the targeting of the general population who see them. In addition to revamping your advertisements based on their effectiveness, you can utilize Facebook Pixel information to optimize the delivery of your content to people who are more likely to purchase your products/services.

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Abe Farook
Account Executive

Abe started with Supreme Level Media in the last quarter of 2019 as a Business Development Representative. He was fast tracked to a promotion to Account Executive as he excelled in the role and exceeded expectations. We are excited to have Abe on our team, He has shown a great ability to adapt to new environments and provide value to clients and our team, making him a integral part of our company, and our growth strategies.


Uriel Soto
Chief Technical Officer

Uriel grew up in Southern California. He played many sports in high school such as soccer, tennis, cross country, and track. At the age of fourteen, he began to excel at building websites and learning the basics of HTML and CSS. It was during high school that he created a YouTube channel called ‘Arebold’ where he channeled his creative energy designed to build and produced videos of popular games, most specifically Minecraft; which garnered millions of views. After high school he attended college and gained the necessary skills to further advance his career in Web Design/Development.


Michael topolinski IV
VP Of Sales

Michael joins Supreme Level Media bringing a wealth of sales knowledge and experience. Investing in Supreme Level Media after a successful first year, Michael is also going to hold the VP of Sales position moving forward, as SLM looks to continue to expand their team.  After twice landing the Top Sales Representative for the entire company of Canon, he moved to an Account Executive role at Top Hat. Here, he guided the hot-start company to their biggest contract in company history. Being promoted once more, Michael used that experience and leverage to land another sales-professional position with Blue Cat. Michael has brought in a focus of systemizing the sales process for Supreme Level Media, which has trickled down to other parts of the business, strengthening the company culture. We are truly excited to have him on board and his strategy for providing digital solutions to new customers.

Andrew Johnson

Andrew played many sports growing up, but excelled in football. After playing for the local Edmonton team, he pursued football in the states on a scholarship. While playing football in the NCAA, Andrew was named an Academic All-American (4.0) two times, while being a three-year starter. He then went on to get drafted to the CFL in the fourth round, to the Edmonton Eskimos. Here, he was part of a Grey Cup winning championship team in 2015. He has a passion for social media, particularly Facebook and Instagram, and the different algorithms behind it, as well as just a general passion for continuous learning in the online marketplace. He plans to go into YouTube, inspiring other entrepreneurs and individuals.